Now that search engine optimisation is a mainstream marketing activity for a lot of online and offline businesses, demand for formal classroom training courses from sales and marketing professionals, web designers and small business owners is increasing. But how do you know if you are getting value? How do you choose the best local SEO [...]
Online Copywriting Tips - Words as Weapons
October 29, 2008 – 6:20 am
While visual design is crucial online, so too is the copy. It should not be neglected in favour of fancy slow-loading graphics.
Similarly, despite all your best efforts to optimise your site or search engine marketing strategies, if you don’t get the copy right you could see plenty of traffic but very low conversion rates. Rather [...]