Getting paid, as you would realise is fundamentally fundamental to your business because if you are not getting paid, why are you in business? You may be surprised at the number of business people who let their clientele to pay them when and if they get on with it. I know a tradesman who repeatedly [...]
Relationship Marketing Fundamentals
January 2, 2010 – 4:56 pm
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years. When direct marketing is embraced to establish [...]