While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the first Australian business directory to help fellow Australians out in a time of need by [...]
Validating Your Company’s Product Positioning
January 3, 2009 – 8:14 am
Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your target market finds credible and appealing.
For instance, one of our clients sells a wide range of windows and home hardware to the public through retail outlets. We wanted to find out what [...]